As it's Valentines Day, one for the ladies...

www.matchfitcouture.com

MATCH FIT FOR FOOTBALL FASHION

Today marks the beginning of a new era when fashion finally hits football stadia around the country with the launch of Match Fit Couture, a range of contoured-fit ladieswear.

Blazing a trail for high-end fashion in a male dominated environment, Match Fit Couture has designed a range of t-shirts, longer sleeved tops and tank tops featuring provocative slogans, as a designer antidote to traditional sportswear and officially licensed merchandise. Each slogan follows the pattern, "real women don't date…." followed by either chelsea fans, arsenal fans, city fans or scousers!

Match Fit Couture is the brainchild of Suzi Wiseberg, aged 22, from Hale, Cheshire. Suzi has been a football fan all her life and is extremely passionate about both the game and about fashion. "I have been customising official team shirts for years. I fit into the kids shirts so I just cut them up and sew them to fit my shape and size and make them a bit sexier. Other football fans recognise me for my shirts and I get a lot of attention because of them, especially at away games when I take the girls along, all wearing custom-made creations."

The Match Fit Couture designs are made from 100% cotton and are very high quality with a contoured fit. The idea is to choose a t-shirt with a slogan related to a team that you despise. Rather than showing allegiance to a particular team, you're segregating yourself from another.

"There's nothing quite like it on the current market," explained Suzi. "There are three different styles but they're all cute and sexy and would team up well with jeans or a denim mini. They don't restrict you in a way that a football shirt does – you can wear them out and about, shopping or going for some drinks with the girls. They make a statement."

Match Fit Couture is available online at www.matchfitcouture.com, with prices ranging from £29.99 to £34.99 and if successful, a new range will be brought out in time for the World Cup.